With the dramatic communication evolution taking place every organization, company and group must evaluate how it communicates with the audience it is trying to reach. Although most people still do not appreciate the magnitude of the evolution a good starting point is thinking about the type of media company you will become – that’s right, it is not an option.
The BBC has published guidelines to give direction to employees and embrace the opportunity created by the web 2.0 Internet. The guidelines can serve as a good starting point to any company overcoming their fear and lack of understanding of the media revolution taking place today.
