Books we find interesting, thought provoking and worth the investment of time. We welcome you suggestions.
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts and Cultures.
By Frans Johansson, 2004, Harvard University Press.
Great book that examines the process of innovation and how breakthrough ideas are developed. Challenges some of the assumptions that many people and organizations have about the process of innovation. There is an updated paperback version of this book available on Amazon.
Citizen Marketers
Crossing the Chasm
The Living Company
By Arie de Geus and Peter M. Senge, 2007, Harvard Business School Press
The Living Company looks at why some companies survive the test of time and why so many fail, for example over 90% of fortune 500 companies do not last more than 40 years.
