89% of Reporters Finding Story Ideas on the Internet

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier. Mike Neumeier, principal of Arketi Group, says “In an era exploding with user-generated content, social media, and Web 2.0, it’s important for those in business-to-business communications to understand how journalists are using technology…”Ninety-seven percent of journalists surveyed say they enjoy using new technologies. And 30 percent of journalists say they use some type of instant messenger for professional communication.Sixty percent of journalists say they spend more than 20 hours a week on the Internet.