IBM Consumer Study: Internet Rivals Declining TV as Primary Media Source

 Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies, according to a new IBM survey of consumer digital media and entertainment habits. 

The IBM Institute for Business Value survey of more than 2,400 households in the United States, the United Kingdom, Germany, Japan and Australia covered global usage and adoption of new multimedia devices and media and entertainment consumption on PCs, mobile phones, portable media players and more.

Broadband Penetration Tops 50% in United States

Korea, Japan, Iceland and Finland are the top broadband countries, according to ITIF report.

According to a recent report by the Information Technology and Innovation Foundation the majority of US households (51%) have broadband Internet service ranking the United States number 12 behind contries like Korea, Japan, France and Canada among others.

Top broadband nations
Rank	Country	Penetration	Speed, Mbps	Price for 1 Mbps	Score
1	Korea	0.90	45.6	0.45	15.73
2	Japan	0.52	61.0	0.27	14.99
3	Iceland	0.83	6.0	4.99	12.14
4	Finland	0.57	21.7	2.77	12.11
5	Netherlands	0.73	8.8	4.31	11.87
6	Sweden	0.49	18.2	0.63	11.54
7	France	0.49	17.6	1.64	11.41
8	Denmark	0.70	4.6	4.92	11.37
9	Norway	0.64	7.4	4.04	11.29
10	Canada	0.62	7.6	6.50	11.11
11	Belgium	0.54	6.2	6.69	10.60
12	United States	0.51	4.8	3.33	10.47
13	Switzerland	0.68	2.3	21.71	10.40
14	Australia	0.50	1.7	2.39	10.23
15	Austria	0.42	7.3	5.99	10.08
16	Portugal	0.42	8.1	10.99	9.92
17	United Kingdom	0.50	2.6	11.02	9.92
18	Germany	0.38	6.0	5.20	9.81
19	Italy	0.38	4.2	3.36	9.78
20	Luxembourg	0.51	3.1	18.48	9.71
21	Spain	0.44	1.2	12.46	9.48
22	New Zealand	0.36	2.3	9.20	9.26
23	Ireland	0.37	2.2	13.82	9.14
24	Poland	0.20	7.5	13.00	8.69
25	Czech Republic	0.27	1.6	24.10	8.11
26	Hungary	0.30	3.0	44.24	7.53
27	Greece	0.12	1.0	33.19	6.93
28	Slovak Republic	0.16	2.8	50.15	6.58
29	Mexico	0.16	1.1	60.01	6.00
30	Turkey	0.17	2.0	115.76	3.81
Source: ITIF

About the Information Technology and Innovation Foundation

The Information Technology and Innovation Foundation (ITIF) is a nonprofit, non-partisan public policy think tank committed to articulating and advancing a pro-productivity, pro-innovation and protechnology public policy agenda internationally, in Washington and in the states. Through its research, policies proposals, and commentary, ITIF is working to advance and support public policies that boost innovation, e-transformation and productivity. For more information contact ITIF at 202-449-1351 or at mail@itif.org, or go online to http://www.innovationpolicy.org

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