Ask Your Customers, The Downside

There are many missed opportunities to engage and communicate with your customer regardless if you are a start-up, hospital, retailer, etcc…  As noted in the previous blog there can be great upside when engaging in brainstorming and improving your product.  But there can be a downside as well in how and what your customers will communicate.

Why Not Ask Your Customer?

How should we improve our products? What new services should we offer? More often than not these questions are not asked to the customer. Companies spend hundreds of millions of dollars on market research, data analysis, customer focus groups and often forget to simply ask their customer – what else would you like?