Employee Guidelines for Social Media

With the dramatic communication evolution taking place every organization, company and group must evaluate how it communicates with the audience it is trying to reach.  Although most people still do not appreciate the magnitude of the evolution a good starting point is thinking about the type of media company you will become – that’s right, it is not an option.

The BBC has published guidelines to give direction to employees and embrace the opportunity created by the web 2.0 Internet.  The guidelines can serve as a good starting point to any company overcoming their fear and lack of understanding of the media revolution taking place today.

Everyone is part of the marketing team

It is interesting to gauge the response from people when asked what type of media company they are – most respond they are in some other business, some give a confused answer and some just stare blankly thinking it is a trick question.

Every organization is (or will be) a media company.  Thinking you are not is similar to people in the 1990s who did not embrace technology and dismissed the Internet as something that is not part of their business.  Do you know anyone who would say that now?