Despite Recession, Internet Advertising Still Growing

Although the overall advertising market is expected to decline in 2009, several recent reports are still projecting an increase in the on-line advertising space.

U.S Internet Marketing to Reach $42 Billion by 2011

A study out recently by eMarketer highlighted the rapid expansion of Internet Advertising over the next few years, projecting total Internet spending to reach $42 billion in 2011.  This rapid expansion will move Internet advertising from about 6% of overall media expenditures to over 13%.  This massive shift in spending presents some interesting challenges and opportunities to the rapidly changing world of digital media.

 

What impact will that have on current advertising models and how will the increase be impacted by the web 2.0 world?

Internet Ad Spending to Climb 14.4% in 2008

According to a recent press release from TNS Media Intelligence ad spending is expected to increase by 4.2% in 2008, with the Internet ad spending increasing by 14.4%.

TNS MEDIA INTELLIGENCE FORECASTS 4.2 PERCENT INCREASE IN U.S. ADVERTISING SPENDING FOR 2008

Internet to Continue Double Digit Growth with Spot TV, Spanish Language Media, Outdoor and Cable Network TV Higher than Market Average.

New York, NY, January 7, 2008– Total U.S. measured advertising spending is projected to increase 4.2 percent in 2008, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Measured expenditures are forecast to grow by 3.6 percent in the first half of 2008 followed by a gain of 4.7 percent in the second half. “2008 is shaping up as a year of contrasts,” said Jon Swallen, SVP Research of TNS Media Intelligence. “Aside from the continued double digit growth rate of Internet display advertising, spending gains will be driven predominately by the powerful combination of Summer Olympics and record-setting levels of political advertising. Offsetting this, a weakened economy will have a dampening effect on the broader, core advertising market.”