Bravo Media takes step towards very integrated future

As the world of media continues to evolve with the advancement of technology, Bravo Media (the “media” was recently added) is creating partnerships to extend the brand beyond the screen.  Although product integration is nothing new, it historically centers around a single product or show.  Bravo media is taking a bold step by pursing partnerships for its entire portfolio.

Majority of Americans Do Not Trust the Press

A new Harris Interactive poll finds that over half of Americans — 54 percent — say they tend not to trust the press, “with only 30 percent tending to trust the press.” More Americans (41 percent) trust “Internet news and information sites” than they do the mainstream media. Radio tends to do best among Americans as 44 percent say they tend to trust it.

The Harris results reflect the findings of a Harvard University study conducted last year, which found “nearly two-thirds of Americans do not trust campaign coverage by the news media.” A few other recent surveys offer some explanation for the public’s distrust:

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Social Networks Lose Advertising Impact

There is an interesting article in Business Week on the decline in effectiveness of ads on myspace.  The article highlights a growing problem in the on-line advertising space, the diminishing ROI of on-line ads.  For those who follow the convergence of media, the evolution of technology and the advancement of the Internet – this should come as no surprise.

The fundamental problem with the on-line advertising model is that it is based on a one directional, on dimensional advertising concept developed for traditional media.  Is it surprising that customers continue to “tune out” advertising as highlighted in the article?

With Microsoft (and possibly Rupert Murdoch) attempting to purchase Yahoo, it is clear that there is still a great deal of evolution that needs to occur before the market finds a new equilibrium of how business communicate with consumers.  There is a great deal more change to come, and it will profoundly effect every company and organization.