Too Little Value

If you have ever attended a business plan seminar, an elevator pitch class or  a forum on how to pitch your company to investors you will realize a common theme exists – your ideas is providing a solution to what problem? Another way to describe this concept is what value do you provide to your target audience? Generally this concept is held in high regard – except in the world of the Internet business.

U.S Internet Marketing to Reach $42 Billion by 2011

A study out recently by eMarketer highlighted the rapid expansion of Internet Advertising over the next few years, projecting total Internet spending to reach $42 billion in 2011.  This rapid expansion will move Internet advertising from about 6% of overall media expenditures to over 13%.  This massive shift in spending presents some interesting challenges and opportunities to the rapidly changing world of digital media.

 

What impact will that have on current advertising models and how will the increase be impacted by the web 2.0 world?