Majority of Americans Do Not Trust the Press

A new Harris Interactive poll finds that over half of Americans — 54 percent — say they tend not to trust the press, “with only 30 percent tending to trust the press.” More Americans (41 percent) trust “Internet news and information sites” than they do the mainstream media. Radio tends to do best among Americans as 44 percent say they tend to trust it.

The Harris results reflect the findings of a Harvard University study conducted last year, which found “nearly two-thirds of Americans do not trust campaign coverage by the news media.” A few other recent surveys offer some explanation for the public’s distrust:

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Running Out of Online Advertising Inventory?

There is an interesting article released by McKinsey and Company looking at the growth in advertising spending on the Internet and the potential challenge of limited inventory.  The study has sparked several articles including one in AdWeek worht the three minutes of time.  

The Ad Week article  does a nice job of highlighting a few data points and the fear of CMOs to move online because of the lack of metrics for impact:

“McKinsey polled 410 marketing executives in five sectors, and among those already advertising online, 52 percent said “insufficient metrics to measure impact” was the biggest barrier, followed by insufficient in-house capabilities (41 percent), the difficulty of convincing management (33 percent), limited reach of digital tools (24 percent) and insufficient capabilities at agency (18 percent).”