Despite Recession, Internet Advertising Still Growing

Although the overall advertising market is expected to decline in 2009, several recent reports are still projecting an increase in the on-line advertising space.

Internet Primary Research Resource for C-Level Executives

A recent studyconducted by Ipsos looks at how C-level executives are adopting and accepting the rapid evolution in media.  The Internet is now the leading point of information for researching a business problem, a fact that should come as no surprise given that the vast majority of the population already does, including 90% of traditional media.  What is surprising is how many do not recognize or use the Internet to its fullest potential. 

Organic Search, Seriously?

A brilliant friend of mine and V-fluence (leading interactive public relations firm) commented there is nothing organic about search anymore. Interesting comment, and an accurate one.

With the explosive increase of web sites, blogs and anything else you can think of to throw on the Internet, becoming visible in search is far from organic or natural.  In fact an entire industry has developed focused just on improving search visibility.

New Kauffman Foundation Study Offers Insights Into the Earliest Years of a New Business

Kauffman Firm Survey findings provide insights for policymakers interested in encouraging new business development and growth(KANSAS CITY, Mo.) March 12, 2008 — Understanding the characteristics of new business formation and sustainability can help lead to policies that encourage entrepreneurial businesses, which are a major driver of economic growth.

Running Out of Online Advertising Inventory?

There is an interesting article released by McKinsey and Company looking at the growth in advertising spending on the Internet and the potential challenge of limited inventory.  The study has sparked several articles including one in AdWeek worht the three minutes of time.  

The Ad Week article  does a nice job of highlighting a few data points and the fear of CMOs to move online because of the lack of metrics for impact:

“McKinsey polled 410 marketing executives in five sectors, and among those already advertising online, 52 percent said “insufficient metrics to measure impact” was the biggest barrier, followed by insufficient in-house capabilities (41 percent), the difficulty of convincing management (33 percent), limited reach of digital tools (24 percent) and insufficient capabilities at agency (18 percent).”

 

89% of Reporters Finding Story Ideas on the Internet

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier. Mike Neumeier, principal of Arketi Group, says “In an era exploding with user-generated content, social media, and Web 2.0, it’s important for those in business-to-business communications to understand how journalists are using technology…”Ninety-seven percent of journalists surveyed say they enjoy using new technologies. And 30 percent of journalists say they use some type of instant messenger for professional communication.Sixty percent of journalists say they spend more than 20 hours a week on the Internet.