Listening to NPR the other day there was a passing comment regarding the relationship of the US economy to consumer confidence – about 2/3 of the US economy is directly connected to consumer spending. Not news in itself but with confidence in Bush at an all time low what could be the potential economic impact of Obama just winning the election. Some of the data is pretty surprising. Read the rest of this entry »
The Billion Dollar Obama Holiday Present?
November 7, 2008
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DMG blog, Featured Article | Tagged: 2007 holiday spending, 2008 holiday spending, Chris Dornfeld, consumer confidence, dornfeld management, economic stimulus, economy, gallup, holiday, internet spending, mastercard survey, obama, Shopping, Survey | 
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Posted by cdornfeld
Majority Of Online Shoppers Check At Least Four Reviews Before Buying
February 19, 2008Very interesting article in Online Media Daily about consumer buying process. Key Concepts:
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Vast majority of consumers using the Internet use research reviews before making a purchase.
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Consumers prefer “peer” reviews above “expert” reviews.
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Reviews appear to be more important than other features like video or personalization.
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Research News | Tagged: Consumers, Internet, Products, Reviews, Shopping, Survey | 
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Posted by parkviewer
