Everyone is part of the marketing team

It is interesting to gauge the response from people when asked what type of media company they are – most respond they are in some other business, some give a confused answer and some just stare blankly thinking it is a trick question.

Every organization is (or will be) a media company.  Thinking you are not is similar to people in the 1990s who did not embrace technology and dismissed the Internet as something that is not part of their business.  Do you know anyone who would say that now?

Majority of Americans Do Not Trust the Press

A new Harris Interactive poll finds that over half of Americans — 54 percent — say they tend not to trust the press, “with only 30 percent tending to trust the press.” More Americans (41 percent) trust “Internet news and information sites” than they do the mainstream media. Radio tends to do best among Americans as 44 percent say they tend to trust it.

The Harris results reflect the findings of a Harvard University study conducted last year, which found “nearly two-thirds of Americans do not trust campaign coverage by the news media.” A few other recent surveys offer some explanation for the public’s distrust:

Read the entire article: