Interesting article today in the Wall Street Journal by Tom Hayes and Michael Malone highlighting the rapid and significant change in media and the potential impact on how retailers find and connect with the customer.
Retailers now must reimagine a world where consumers experience products in stores but ultimately buy them on the Web: Stores are for experiences, the network is for inventories. And what in turn prepares potential customers for what to look for in stores? Online communities.
If you have ever attended a business plan seminar, an elevator pitch class or a forum on how to pitch your company to investors you will realize a common theme exists – your ideas is providing a solution to what problem?Another way to describe this concept is what value do you provide to your target audience?Generally this concept is held in high regard – except in the world of the Internet business. Read the rest of this entry »
A study out recently by eMarketer highlighted the rapid expansion of Internet Advertising over the next few years, projecting total Internet spending to reach $42 billion in 2011. This rapid expansion will move Internet advertising from about 6% of overall media expenditures to over 13%. This massive shift in spending presents some interesting challenges and opportunities to the rapidly changing world of digital media.
What impact will that have on current advertising models and how will the increase be impacted by the web 2.0 world? Read the rest of this entry »
With the dramatic communication evolution taking place every organization, company and group must evaluate how it communicates with the audience it is trying to reach. Although most people still do not appreciate the magnitude of the evolution a good starting point is thinking about the type of media company you will become – that’s right, it is not an option.
The BBC has published guidelines to give direction to employees and embrace the opportunity created by the web 2.0 Internet. The guidelines can serve as a good starting point to any company overcoming their fear and lack of understanding of the media revolution taking place today. Read the rest of this entry »
It is interesting to gauge the response from people when asked what type of media company they are – most respond they are in some other business, some give a confused answer and some just stare blankly thinking it is a trick question.
Every organization is (or will be) a media company. Thinking you are not is similar to people in the 1990s who did not embrace technology and dismissed the Internet as something that is not part of their business. Do you know anyone who would say that now? Read the rest of this entry »
News blogs are fast-paced blogs which track, aggregate and disseminate current news on a set range of topics. Their main selling points are comprehensiveness and timeliness: a good news blog must cover the field throughly and speedily by pointing readers to new information or developments. Read the rest of this entry »
There continues to be a great deal of discussion and lack of understanding regarding the convergence of technology, the proliferation of content and advancements like web 2.0. With research showing that 89% of reporters are finding story ideas online the interest, need and confusion have only grown.
A good starting point for anyone trying to better understand the impact of 2.0 and more broadly how we will find meaningful ways to communicate, educate and market should start with this brilliant short by the Digital Ethnography Group at Kansas State University.
It’s always difficult to get past technology buzzwords. Even when the subject holds real merit, the hype machines quickly throw the subject out of whack, making it difficult to distinguish between the fad and the original promise. Public relations professionals, anxious to link their new product to a “hot new technology,” appropriate the term even when it doesn’t actually apply. Industry articles claim that the new buzzword-enabled technology will forever change the face of computing. You begin to expect to hear that a woman has named her baby after it, and that, at the end of the cycle, the technology will be blamed for global warming.This phenomenon certainly applies to the family of technologies and services that are bundled together under the Web 2.0 umbrella. In this article, we’ll summarize the key points to illuminate what Web 2.0 is—and what it isn’t—so that you can put it to use in your business. Read the rest of this entry »
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier. Mike Neumeier, principal of Arketi Group, says “In an era exploding with user-generated content, social media, and Web 2.0, it’s important for those in business-to-business communications to understand how journalists are using technology…”Ninety-seven percent of journalists surveyed say they enjoy using new technologies. And 30 percent of journalists say they use some type of instant messenger for professional communication.Sixty percent of journalists say they spend more than 20 hours a week on the Internet. Read the rest of this entry »
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