The Machine is Us/ing Us

There continues to be a great deal of discussion and lack of understanding regarding the convergence of technology, the proliferation of content and advancements like web 2.0.   With research showing that 89% of reporters are finding story ideas online the interest, need and confusion have only grown.

A good starting point for anyone trying to better understand the impact of 2.0 and more broadly how we will find meaningful ways to communicate, educate and market should start with this brilliant short by the Digital Ethnography Group at Kansas State University.

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