There is a great deal of discussion and babble about the future of media– a conversation that I would imagine has taken place since the invention of television or perhaps even radio. Rob Hof of Business Week wrote an interesting article starting a discussion between two points of view.
He even more wisely recognized that these different ideas are not mutually exclusive – something you think we would have recognized with the first 90s Internet boom and the conversations between brick and mortar and e-retailers.
There is no clear path on how the balance of technology, media and consumer relevance will play out – and maybe the lesson is that simple, it won’t.
Chris Dornfeld 